Von Sol is a company started by Surfer Sean Mattison. This review is not so much about the board line or the surfer who owns it but the website itself. As surf business websites go this is a very user friendly site. It’s easy to navigate and gets to the point quickly. You know who you are dealing with, what it is they are selling and get all the needed information from price to a personal bio about the owner.

Below the surfing photographs which help create the mood you have moving images of the surfboards offered. Below that which style you might want and below that media about the brand, videos followed by dealers or friends. I believe this site to be a truly modern surfboard retail site which offers company related merchandise for the boards, but who prompts the customer to shop at the dealers and gives no option to order direct.

In this surf industry world of diminishing retail store frontage and increasing web based stores, blogs and online surf related information Von Sol is a well done informative surfboard retail site.